Abnormal Psychology Essay Example for Free

Abnormal Psychology Essay Jeffrey Dahmer was a sex offender and serial killer mainly between the years 1978 and 1991. He is well known for his severely atypical behaviors. Among his outward manners that are recognized as abnormal are paraphilia-specifically necrophilia and sexual sadism. Jeffrey Dahmer’s victims, whom were boys and men, suffered from rape, violence, dismemberment and finally their murders. Dahmer’s slow progression of killings soon turned into an obsession, which would later land him in prison with a sentence for fifteen life terms or a total of 957 years in prison. Jeffrey Lionel Dahmer was born to Joyce and Lionel Dahmer in Wisconsin, and eight years later moved with his family to Ohio. In his younger years, between the ages of ten and fifteen, Jeffrey became more and more antisocial; he was very quiet and socially distant from his family members and had signs of anhedonia (loss of interest in hobbies and interactions with people). Discovered later, this behavior may have been caused by peers at school consistently mocking Jeffrey without him putting up any defense for himself. See more:  The 3 Types of Satire Essay His fetishes and discoveries of unique hobbies began in a biology class in 9th grade where Jeffrey and his classmates dissected a fetal pig. At the end of the class, Jeffrey collected the remains of the pig and returned to the house, deciding to keep its skeleton. Dahmer’s fascination with this initial incident began to grow and carry over to other animals, such as dogs and cats. In an interview with Stone Phillips Dahmer says, â€Å"There may have been some violence involved, some underlying subconscious feelings of violence I just it was a compulsion, it became a compulsion. As this continued throughout his teenage years, Jeffrey Dahmer began to consume alcohol regularly. In the same interview he admits, â€Å"I was drinking a lot during that time and just, I don’t know, looking for some way to find some fulfillment, some pleasure and I acted on my fantasies and that’s where everything went wrong. † Soon, his alcoholism, too, got out of hand and he became an alcoholic while still finishing high school. Jeffrey Dahmer attempted to attend college at Ohio State University, but his lost of interest in attending classes combined with his heavy consumption of alcohol caused him to drop out after only a quarter of a semester. During this time, his parents, Joyce and Lionel got divorced. Jeffrey’s father made him join the Army after dropping out of Ohio State, but after a couple years, his alcohol problem again caused him to be removed. After being discharged from the Army, Dahmer decided against facing his father so he decided to live in Miami, Florida where the majority of his time was spent in a hospital. In 1981 Jeffrey Dahmer was first arrested for public intoxication. In 1982, Jeffrey went back to Wisconsin to live with his grandmother. Late nights, alcohol binges, and belligerent behavior characterized his time living there. His grandmother was tolerant of his peculiar behavior at first, which included several strange incidences: she had found a male mannequin dressed up in Jeffrey’s closet, a . 357 Magnum under his bed, and she could recall many instances where awful smells would waft from the basement. Dahmer once claimed that the terrible smell was from a squirrel that he had caught, killed, and dissolved with chemicals. (Dahmer’s father was chemist, and this claim was made from Jeffery to his father; it seems as though Jeffery told his father so that he would be proud of him). Jeffrey was arrested again in 1982 and in 1986, both times for indecent exposure. The second offense that he was arrested for in 1986 was for masturbation in front of two young males. It was only two years later that Jeffrey’s so-far-tolerant grandmother told him that he could not live with her anymore due to the many strange happenings. Jeffrey was arrested in the same year, 1988, for sexually fondling and drugging a young teenage boy (age thirteen); for this, he was put on probation for five years and for one year he was assigned to a work release camp where he was registered as a sex offender from the incident with the thirteen year old boy. Due to good behavior and a built up trust with the authorities, Dahmer was paroled from his work release camp two months early. Jeffrey Dahmer began killing at age eighteen, which was during the summer of 1978. Since this was after his parent’s divorce, Dahmer’s mother no longer lived at the same house and his father was away for business duties. Jeffrey had brought a man over to the house offering to drink alcohol with him, and when the man tried to leave, Jeffrey beat him to death with a ten-pound weight to the head. Dahmer did not murder again until nine years later where he killed a man randomly after picking him up; Dahmer said he could not recollect anything about this murder. After the second murder, Jeffrey Dahmer’s killings increased dramatically adding two more to the same year (1989), five the following year (1990), and several after that. On July 22, 1991 Jeffrey Dahmer was arrested for the alleged 17 murders (which would later be reduced to 15). Psychological Functioning: Jeffrey Dahmer is a unique human being who struggled with necrophilia, which is having sexual attraction to corpses. Upon arrest, officers found many severed heads, dismembered body parts, an altar made of skeletons, and several corpses. This makes Dahmer seem like a collector in a way, but I think that his collections go beyond what people might consider a just a fetish. Often, those who are diagnosed with necrophilia behave in this was because they strongly desire to have full possession of and control over someone without the person resisting or refraining from being with them. I think this is a lot of what Jeffrey Dahmer dealt with in his life because he confesses it himself in his interview with Stone Phillips saying, â€Å"The only motive that there ever was- was to completely control a person, a person that I found physically attractive and keep them with me as long as possible, even if that meant just keeping a part of them. † Another reason for necrophilia could be a person’s desire for increased self-esteem; being attracted to a corpse was the only way Jeffrey could avoid rejection. As we know that Jeffrey was teased and picked on when he was young and during his teenage years, I think that his murders and necrophilia are related to these difficult times in his life. I think that once he established that he could have control over his victims, he went on a power trip and began to obsess over the supremacy he felt when he was controlling someone. It is reported that during the times that Dahmer was picked on and mocked in school, he never stood up for himself and never fought back. I think this led to an internalization of his feelings. He most likely built up some hostility to those people who tormented him and took advantage of him. Jeffrey Dahmer also began his attraction to males in his teenage years as he reports going to gay bars and bath clubs. The combination of his withheld anger and aggression towards his tormentors and the frustration that came from being attracted to men could have very well led to his outward aggression and finally to his killing spree. When Jeffrey talks about the things that he would do to victims, especially evident in his first crime, his pattern began to develop and it is in direct correlation to these things: he would seek out men (doing whatever it took to draw their attention), he would get them alone one way or another (either by bring them to the house or drugging them), and after having sex with them or taking advantage of them in whatever way he found pleasurable he would kill them. While he found it enjoyable to partake in sexual encounters while them men ere still alive, Jeffrey Dahmer found himself even more attracted to the corpses of those men and he found it fascinating to dismember them and keep just â€Å"a part of them. † I believe that this is where his necrophilia came from. In Jeffrey’s first murder we can see the power struggle where he desired to have sex with the man who wanted to leave. Through his sexual desires, Dahmer channeled his anger that he was being rejected and he lashed out and beat the man to death in the head with a ten-pound dumbbell. This extreme behavior is what leads me to believe that he showed signs of sadism. A sexual sadist finds pleasure in inflicting physical pain on someone and watching him or her suffer. I also can see that maybe Dahmer was frustrated with his sexual desires toward men and he felt his only way to stop this was to destroy the root of the problem; unfortunately, Jeffrey saw the men he was attracted to as his problem and in his desire to eliminate his problem he began killing the men who made him feel this way. In some ways, I am also convinced that Jeffrey Dahmer was competent and could take full responsibility of the killings because of his strategic behavior. His victims and murders were not random. Dahmer was also able to recognize that he was not completely satisfied in his initial encounters with the male species and when those things were no longer enough for him, he started purchasing sleeping pills in order to first drug his victims so that he could then take advantage of them. If Jeffrey Dahmer was not sane and competent than this organized behavior would not be evident in his tendencies. In the interview with Stone Phillips, Dahmer says, â€Å"After the second time, it seemed like the compulsion to do it was too strong and I didn’t even try to stop it after that; but before the second time, things had been building up gradually: going to bookstores, going to the bars- the gay bars, bath clubs; when that wasn’t enough, buying sleeping pills using it on various guys in the bath clubs. It just escaladed slowly but surely and after the second time which was not planned, it was out of control—it felt like it was out of control. The way that he uses his words here implies that he does take responsibility and that he fully knew what he was doing; as he says, â€Å"it was out of control—it felt like it was out of control,† he recognizes that he had the ability to make a choice and he chose to sexually victimize the men he was attracted to and then kill them. I am convinced that all of the things mentioned above lend themselves to his atypical functioning, but one thing that was not addressed was his parent’s role in all of this. Although they were divorced and parted during a time in Jeffrey’s life where he was having difficulties in other areas, I do not think that this was an issue or trigger to any of his behaviors. In an interview Jeffrey actually defends his parents saying that it makes him mad when people accuse them of playing any role in his decisions because they were not even aware of the type of issues Jeffrey was dealing with. From what Dahmer admits, we know that it was a gradual escalation of compulsive feelings that led to his abnormal behaviors. On November 28, 1994 while in prison, Jeffrey was beaten by an inmate and died from head trauma.

Cubism Is Great :: essays research papers fc

Cubist Theory Cubism began as an intellectual revolt against the artistic expression of previous eras. Among the specific elements abandoned by the cubists were the sensual appeal of paint texture and color, subject matter with emotional charge or mood, the play of light on form, movement, atmosphere, and the illusionism that proceeded from scientifically based perspective. To replace these they employed an analytic system in which the three-dimensional subject (usually still life) was fragmented and redefined within a shallow plane or within several interlocking and often transparent planes. Analytic and Synthetic Cubism In the analytic phase (1907–12) the cubist palette was severely limited, largely to black, browns, grays, and off-whites. In addition, forms were rigidly geometric and compositions subtle and intricate. Cubist abstraction as represented by the analytic works of Pablo Picasso, Georges Braque, and Juan Gris intended an appeal to the intellect. The cubists sought to show everyday objects as the mind, not the eye, perceives them—from all sides at once. The trompe l'oeil element of collage was also sometimes used. During the later, synthetic phase of cubism (1913 through the 1920s), paintings were composed of fewer and simpler forms based to a lesser extent on natural objects. Brighter colors were employed to a generally more decorative effect, and many artists continued to use collage in their compositions. The works of Picasso, Braque, and Gris are also representative of this phase. The Scope of Cubism In painting the major exponents of cubism included Picasso, Braque, Jean Metzinger, Gris, Duchamp, and LÃ ©ger. The chief segments of the cubist movement included the Montmartre-based BÃ ¢teau-Lavoir group of artists and poets (Max Jacob, Guillaume Apollinaire, Gertrude and Leo Stein, Modigliani, Picabia, Delaunay, Archipenko, and others); the Puteaux group of the Section d'Or salon (J. Villon, LÃ ©ger, Picabia, Kupka, Marcoussis, Gleizes, Apollinaire, and others); the Orphists (Delaunay, Duchamp, Picabia, and Villon; see orphism); and the experimenters in collage who influenced cubist sculpture (Laurens and Lipchitz). Cubist Inspiration and Influence In painting the several sources of cubist inspiration included the later work of CÃ ©zanne; the geometric forms and compressed picture space in his paintings appealed especially to Braque, who developed them in his own works. African sculpture, particularly mask carvings, had enormous influence in the early years of the movement. Picasso's Demoiselles d'Avignon (1907; Mus. of Modern Art, New York City) is one of the most significant examples of this influence. Within this revolutionary composition lay much of the basic material of cubism.

Inside James Diyson

In â€Å"Inside Dyson: a distinctive company? †, Shepherd et al. (2011) gives details of the secret of Dyson’s success – the company specializing in innovative, design-heavy vacuum cleaners and other household appliances. The successes and failures of Dyson’s design efforts (from their successful vacuums to the 3-in-1 vacuums that did not test well with customers) are explored, as well as their unique perspective on business, which puts quality and innovation above anything else. 1. Using frameworks from the chapter, analyze the strategic capabilities of Dyson. The strategic capabilities of Dyson revolve primarily around a resource-based view of the strategy with a heavy focus on engineering design; they spend a tremendous amount of time developing and engineering prototypes for household products that seek to provide a twist to the typical device (e. g. , vacuum cleaners that provide smooth turning around the corners, oscillating fans that â€Å"multiply† air, etc. ) This creates a niche in what can be an overly-saturated market. Providing a unique spin of this sort on a product can offer tremendous advantages. Combine this with state-of-the-art, sleek design elements and bright, colorful exteriors, and Dyson creates a number of high-end, well-sought-after appliances. Dyson invests heavily in Chinese and Asian manufacturing in order to make their products cheaper, so that they can maintain profit margin benchmarks. This emphasis on design in their organizational planning means not as many products being manufactured. But what they do sell they sell to a target market at higher prices. Given the innovation that is present in Dyson’s business strategy, it is quite clear that their strategic capability is high, even though the risks can be high as well due to the experimental and ‘out there’ nature of their products which may be too daunting for normal consumers. 2. To what extent do you think any of the capabilities can be imitated by competitors? The primary niche that Dyson follows is superior design. As a result, it can be quite difficult to replicate the specific strategic capabilities. Their focus on innovation revolves around them being the only ones around to actually try to change the way the vacuum or other appliance is designed. The level of specialization is what attracts customers to them. In order to provide legitimate competition to Dyson, superior engineering designers would have to be hired, and a much greater focus on innovation would have to be attempted. Otherwise, Dyson’s dominance in the high-end, experimental house-ware market remains unchecked by competitors. Competitors are already trying to imitate their products with the USA Wind Tunnel vacuums and Mjele swivel-head vacuums. Yet the patents Dyson has placed on their product prevents other companies from outright stealing of their ideas. 3. Which of Dyson’s distinctive capabilities may become threshold capabilities over time? The existence of high-value specialties will likely become a threshold capability for Dyson as the time goes on. Threshold capabilities are what is required to remain in the market. Currently, what is allowing Dyson to maintain its high prices is the high quality of the design and engineering present in their products. Compared to other consumer-level appliances of this kind, Dyson stands out as a distinctive product from a marketing standpoint. Emphasizing the new and innovative stuff allows the consumer to feel as though they are receiving a brand new, insightful product, leagues ahead of the competition. For Dyson to change its business model in any way towards increasing volumes of standard products would be to tarnish its image, nearly irreparably. What is maintaining Dyson’s primary conceit is the design innovation, which is a clear threshold capability. 4. Bearing in mind your answers to questions 1 and 2, how crucial is Sir James Dyson to the future of the company? What might be the effect of his resignation or the sale of the company? Given the importance of James Dyson, it would certainly be a blow if he were to leave or sell the company. James Dyson is a prominent public figure and the best spokesperson in commercials Dyson company could have. For many consumers, there is a certai n security in seeing the actual representative or president of the company speak to them directly and explain the features of the Dyson vacuum; if that was not happening, it is possible that†¦

Business ethics in employee motivation - Free Essay Example

Sample details Pages: 12 Words: 3746 Downloads: 10 Date added: 2017/06/26 Category Ethics Essay Type Research paper Did you like this example? What are the role and importance of business ethics in keeping the employees motivated and to increase the productivity in Virgin Media? Background to the Study Organizations are run in a tremendously huge competition today. Due to the huge competition in these organization, organizations has to bring in and implement different strategies to survive and as well as for expansion. Apart from the competition a range of outer and inner factors affects for the business success. Those are the economical factors, political factors, environmental factors and as well social factors. For an example an economic crisis in a society may modify the total demand for a particular product or service. Also factors such as social tendency can change the demand for a product. Likewise there is variety of factors which can be critically affected for functionality or a demand for a product. Therefore operating a business in a financial system is not just a simple task. So as a result organizations need to bring in several strategies for survival and as well for the expansion of the business. In introducing diverse strategies the human resource of the o rganization is an important factor which should be managed properly to ensure the employee motivation. Employee motivation is highly essential for an organization for its success. Without motivation of employees, they do not develop as dedicated team where who works exceptionally to achieve organizational goals while achieving personal goals and objectives. Accordingly in this study the deliberation was given to study the role and importance of business ethics in keeping the employees motivated and review its impact for the Virgin Media. This research proposal identifies the background to the problem justification, scope and limitations, objectives, methodology and the literature review of the study. Don’t waste time! Our writers will create an original "Business ethics in employee motivation" essay for you Create order Objectives of the Study To clearly define what is employee motivation To realize what is meant by business ethics To find out the impact of business ethics on employee motivation To find out the impact of business ethics on Organization Productivity Research Question and Justification What is the relationship between productivity and employee performance In todays competitive business environment organizations are retained in the business as a result of productivity which comes through competitive advantage of the production. When the productivity is lost, the organization losses its competitive advantage, market share, trusts of customers etc. Therefore if an organization is losing its productivity, its equal to reach the organizations demolish. So if we examine the reason for decreasing the productivity of organization one of the main reason which stand is that the employee performance are getting lower or it has gone down extensive. What is the relationship between employee performance and motivation Employee performance decreases due to range of reasons. So if we can identify the reasons which decreased employee performance we can find an answer to increase it and then to increase the productivity and ultimately to reach organizational success. Accordin gly this research study is focused on employee motivation which is a critical factor which enhances employee performance. What are the factors effect for employee Motivation- The employees are motivated due to various factors, it may be financial motivators, non financial motivators etc. The motivational factors range in a diverse area. Whether business ethic is a factor of motivation Accordingly in this research study the consideration is given on a non financial motivator which is the own business ethics of the organization. So it is analysed the role and importance of business ethics in keeping the employees motivated and help to improve the productivity in Virgin Media. This topic will enhance the knowledge base into an important area in employee motivation and ultimately to the well being of Human Resource Management. Scope and Limitations of the Study Employee Motivation is not an outcome of one reason; a range of facts determines employee motivation. For an example recognition is a one factor which improve employee motivation, likewise there are series of factors which affect for employee motivation. Business ethics of the organization where an employee works is also a crucial factor which highly affects for employee motivation. Therefore my intention of this research study is to examine how the business ethics of the working organization motivates the employees. Accordingly this research scope is to examine what are elements of the business ethics which affect for employee motivation and how those elements have been affected in the selected case study organization which is Virgin Media. Although this research examines an important area which affects for employee motivation, there are certain limitations too. The main limitation of this research is that this research focuses on only one main key factor which affect for emplo yee motivation which is the business ethics, but as mentioned above there are many other factors which affect for employee motivation, so here in this research it is considered or assumed that affect of all the other factors are zero. Also this study has been done only for one organization, and its my own proposal and idea to further conduct this study for more two or three organizations where it will give an idea to employers to consider how they must develop their business ethics to get motivated the employees. Literature Review This literature review is considered on aspects. One is the study has been identified the literature on defining employee motivation and then it has been found out the literature on business ethics after that a literature study has been done on Virgin media which provides a better idea about the business and finally the literature has been found about the Effect of Business ethics on Employee Motivation. What is Employee Motivation? There are several definitions has been identified by several professionals on motivation. The Lecture notes of Amarasingha. D. For the Professional Qualification in Human Resource Management of Institute of Personnel Management Sri Lanka, informs that the term motivation has been replication of the term from a Latin word Movere and simply its meaning is something that moves people to action. Further it is described this may be a physical or mantel thing which moves people for action, in the work environment there are physical and mental environment which can be given to employees to move employees for action. According to AMTA-LIMRA (USA) employee motivation is the only tool which is available to make people to do what they have to do. This says that motivation is the one and only tool which can be exploited to get the maximum from the employees. According to Jucius. M.J. motivation is the act of inspiring someone or oneself to get a preferred path of action, to push the r ight button to get desired action. The meaning of this is that motivation is an achievement which should be carried out to get completed some work from set of employees or from people. And further it describes the motive factor for every person will not be exact, it will be different person to person therefore in motivating employees, and the employer should recognize the correct motivator for that particular person. And also there is a different definition of motivation which speaks that Motivation is an inner state of mind, which straits or directs behaviour towards the achievement of pre-determined goals. This definition elaborates that for every people they have there own states in there mind where they want to achieve, accordingly in motivation the motivator should clearly identify the needs of that particular person or group and act accordingly to there requirements. The Lecture notes of Amarasingha D. For the Professional Qualification in Human Resource Management of Institute of Personnel Management Sri Lanka, further discusses that motivation is not just means of money and its a mixture of finance and non financial motivates. Accordingly when an employer needs to motivate his team he should clearly define what type of motivators will be the motivators for an exact group or group of people. Accordingly it can be concluded that employee motivation is factor which enhances employees performances and as well as knock down under performance of employees, the motive factors of employees may be non financial motivators such as bonuses, incentives etc, or non financial motivators such as rewards, recognition, etc. But as our research area is rather different from these motivating factors it is required study the effect of business ethics for the employee motivation. So the next consideration was given to identify what it means by business ethics. Motivation Theories Extrinsic Motivation Extrinsic motivation is considered as motivation which comes from an individuals outside. Rewards such as money and grades are good examples for external motivation factors. This reward provides satisfaction and pleasure for someone and it is caused to motivate them. (Source: Motivation and Rewards, [Online], Available From: https://giftedkids.about.com/od/glossary/g/extrinsic.htm [Accessed 20th December 2010]) Intrinsic Motivation Intrinsic motivation is considered as motivation that come from an individuals inside. It is difficult to create to someone is given force and that person should have real interest for that, as an example if someone require to generate intrinsic motivation in an individual, he or she need to create that relevant persons interest to involve in the related task or action Maslows Theory of Motivation Hierarchy of Needs Dr. Abraham Maslow, in 1943 introduced new concept relevant to the motivation with physiological aspect. It is called Maslows hierarchy of needs and it is generally display as a pyramid. Most basic needs are displayed in the lowest level of pyramid and top of the pyramid is displayed most complex needs Figure: 1 Maslows Hierarchy of Needs (Source: Employee motivation and theories, [Online], Available From: https://www.google.lk/docsiva.files.wordpress.com[Accessed 20th December 2010]) How Impact Motivation on Growth of Business Proper Human resource is essential part of any company to increase its productivity and performance. Employee motivation is the key factor to success in any business. Each and every person has their unique motivation and personal incentives to work in effectively and efficiently. Some employees can be motivated by appreciation and company business ethics, and others can be motivated by cash incentives. In the work environment, there are many motivation factors and money is not only the motivation factor. Incentive programs and company proper ethics code for employee gives ensuring employees feel recognition and volubility. The importance of this company ethics is not individualized. Company ethics should be matched the needs and wants of employees in the organization. Company ethics increase motivation because it is not only inspiring dynamic performance but also it show employees the company cares. The most important effect of improve employee motivation is that increased produ ctivity of business. This is a one of central aim when creating the business ethics. If any business can improve employee motivation, its productivity will increased according to that motivation increment. What is Business Ethic? According to the definition of Cheryl Cran (2010), Business ethics is the actions that a business clutches to in its daily dealings with the world. The ethics of a particular business can be varied. They apply not only to how the business act together with the world at large, but also to their one-on-one dealings with a private customer. And also as Gwendolyn Cuizon defined the Business ethics need that a company inspects its behaviour in the direction of the outside world. It obtains into deliberation morality, right reasoning and ethics application. For example, the managers ethical beliefs are depending on the situation of managers ethical philosophy. Moral and beliefs are relevant to the overall guiding belief system at the back the individuals perception of right or wrong. Business ethics are applied in order to make sure that a convinced required level of faith exists between customers and a variety of types of market contributors with businesses. For example, a case ma nager must provide the same deliberation to the selection of family members and small individual shareholder. Such practices assurance that the public is treated fairly. Effect of Business ethics on Employee Motivation As the organizations accountable for maximum customer satisfaction for their business purposes, organizations should keep their liability of keeping their employee dedication in their dedication in their field of work. In Business ethics, part of this liability of the entire organization and their obligation is enclosed in the core values and principles. The business ethics are also guild the business and their leaders to make decisions. It is because business ethics consist with the principles in laws and regulations, inner policy, and actions. Mostly organizations try to uphold the business ethics connected to product quality, Healthy, safety, and competency and to achieve these goals most organizations keep up such ethics as being truthful, working with honesty, admiration, and justice and allied according to the principles and so on. There are many issues in the business ethics when involve in the practical level. Dedication to the environment Keep the welfare of the c ommunity Enhancing the honesty in business transactions and reducing corruption will help the entire organization overcome the part of development problem. Employee satisfaction means respond the needs of the people and importance of job design and job involvement. (Info Abstracted from: Baker G. [2001], Motivation through needs, job design and satisfaction. The Mc Graw Hill.) This is a case study of American Xtal Technologies which can be recognized as an example for the outcome of business ethics to long last Over 500 of employees were left unemployed. In this case American Xtal Technologies which is also famous as AXT was not able to perk up the safety conditions of their workers, the factory itself functioned with less strict health regulations in the working environment. This cause to make the organizational physical surroundings creates potentially ill workers and diseases. The short of information, short of hazardous training, and lack of making safety meas ures to make sure that the air was not over toxic limits are all fixed issues which caused an ethical problem for AXT and its previous employees. Even before begun observe the air excellence in the plant; the business had carried out an internal air monitoring. The internal monitoring had been exposed that their workers had been uncovered to over twenty one times the tolerable limit for huge dust since 1999 and did small to notify, educate and improve conditions for their employees. So accordingly long last with the bad standing for the AXT management, because that they have played the leading role in the misconduct for the organizations employees. From this example we can clearly recognize that how the business ethics can be affected not only for the employee motivation but even for the total fall down of the organization. Because if they had an ethical approach on occupational health and safety they may can clutch the status of that and result for even the success of the bus iness. (Source: The Essay Paper of AXT Case Study and its Deadly Effects. [Online], Available From: https://www.oppapers.com/essays [Accessed 20th December 2010]) An organizational culture most likely to shape the high ethical standards in one thats high in risk acceptance, low to moderate in violence, and concentrated on its means and same as outcomes (Benefits). Managers in such a business are supported for talking risk and innovating are dispirited from appealing in unbridled competition and will pay concentration to how goals are achieved as well as to what how goals are achieved. If the organization culture is powerful and it helps standard ethical frame for organization, it should give a very strong and very positive impact for employee behaviours. For example Johnson and Johnson have a powerful culture that has long stressed corporate obligations to customers, employees, the community and shareholders in that direction. When poisoned Tylenol (a Johnson and John son product) was found in store shelves, employees at Johnson and Johnson across the United States separately pulled the product from these stores before the management had even issued a declaration concerning the tampering. No one had to tell these individuals what was morally right they knew what Johnson and Johnson would expect them to do. (Source: Torrington, D. Hall, S. and Taylor, L. (2002), Human Resource Management, 5TH edition, Pearson Education reference book for human resource management with a good section on development.) Literature on the Virgin Media Virgin Media is a British supplier of TV, cell phone and broadband internet services to household and industry clients in United Kingdom. It is headquartered in New York City, and employs 17,000 people. The company recorded revenues of ÂÂ £3,602.2 million during the fiscal year ended December 2006, an increase of 85% over 2005. Management At the centre, Virgin Management Ltd (VML) gives the consultancy and managerial help to every one of the diverse Virgin companies and their specialist Sector teams around the world. Their employees in London, New York and Sydney present provincial support and between them and the Sector teams they manage Virgins safety across the whole of the Virgin Group. SWOT Analysis To have a comprehensive understanding on the organization of Virgin Media it was focused on situation analysis of the Virgin Media and the method which was used to analyse the situation of the organization is that the SWOT Analysis. Accordingly the SWOT analysis of the Virgin Media is as follows. Strengths Weaknesses The prestige of the product name and the novelty that the brand Virgin presents. Virgin Media is the only business in the UK that presents all 4 of the main media services merchandise jointly, i.e. digital TV, broadband, permanent line phone and movable phone correspondence. As they are offering all the services together, the company has obtained advantages of scaled economies as it is combined to lots of its general roles such as management and funding, accordingly permitting the firm to value more competitively for the advantage of their clientele. technological capability and communications are also two of the key inner potentials, which are been browbeaten to construct a market leading position The amalgamation between NTL and Telewest is still relatively effect for the organization and there are cultural conflicts between the two approaches and the up-and-coming Virgin style. Recently, with their attempt to cost cutting of the organization have effected to se veral redundancies and outsourcing of customer services. This has caused for disturbed performance and be short of faithfulness from employees Because of the size and complexity of the administration, there is a potential of fragmentary disagreements which will require to be supervised whether this civilizing move will not bombshell on the purchaser experience. The bank does not plan to pay dividends on its shares until the second half of 2009 and this make less attractive to investors in the year. Opportunities Threats The media sector is developing an outstandingly speedy manner, resulting to giving space to grow the business more over in the future. Ability to offer value supplementary services such as online gaming or more unfailing broadband connections Technical innovations may available for companies can adopt. Competitors from other parallel medium firms such as Orange or BT who stay on as great group of actors in promote. Virgin Media is alleged to have problems with their infrastructure dependability, which can probably allow challengers such as BT to boost their marketplace The medium division as a entire is tremendously speedy moving; then, the main danger is that Virgin Media might be unsuccessful to stay hurry, therefore trailing its client base to a new pioneering corporation Methodology of the Study The methodology of this research study can be divided into several sections. The first section of the research study deals with the literature review on several aspects, firstly it finds out various articles, definitions, different studies to exactly define what employee motivation is. After clarify above from the literature, another broad review of literature has been carried out to identify what is meant by business ethics. The next segment of the study deals with identifying how business ethics affects on employee motivation and accordingly a literature study has been conducted about the Virgin media in order to get an overall idea about the organization. After that a complete questioner survey will be conducted with the employees of Virgin Media which will exactly find out the impact of business for employee motivation. Apart from the questioner survey a direct interview will be conducted with selected relevant mangers of the Virgin media to further analyse the find ings and come to a conclusion. The data analysis can be done through the use of thematic analysis system which will analyse the themes of business ethics which can effect for employee motivation and productivity. Ultimately the study will be concluded with successful findings on employee motivation in terms of business ethics of Virgin Media. Data Analysis In this Research will be used basically qualitative and the quantitative data .Relevant to the data source graphical method and simple statistical methods will be used for the purpose of the data analysis and data presentation. Some statistical software as SPSS can be used to data analysis all the statistical method can be used according to the data, situation and purpose of analysis. Conclusion This dissertation proposal is focused on the topic of Title: What is the role and importance of business ethics in keeping the employee motivated and to enhance the productivity in Virgin Media. It means study on identifying How Does business ethics of Virgin Media affects for the employee performance of the organization. As this is a beginning of a research we cannot conclude an exact answer but any how attempts were given to summarise all the idea in to one section here. Virgin Media (officially Virgin Media Inc.) is a British supplier of TV, telephone and broadband internet services to local and business customers in the UK. Main Objectives of the study is that to clearly define the concept of employee motivation, to understand what is meant by business ethics and to find out the impact of business ethics on employee motivation. Accordingly this proposal report is focused on providing background to the study including research objectives, research problem, and scope and li mitation of the research, methodology of study. Apart from that the main focus of this proposal was given on the literature review. Accordingly in the first section of the literature review was focused on the organizational background has been provided and then a comprehensive literature study has been carried out to identify what is employee motivation and as well to deeply identify what is business ethics. Accordingly it was found out how significant of the business ethics in order to employee motivation.