Workshop Exercise Week 5 Developing a Thesis Stat Essay Example For Students

Workshop Exercise Week 5: Developing a Thesis Stat Essay ement in Response to AnEssay TopicFor the mid-term essay, you have been given a list of topics to write aboutin relation to either Great Expectations or Jane Eyre. In university essays(unlike Leaving Cert essays, which are more like summaries or checklists ofeverything you know about a text or subject), you are expected to toformulate an argument in response to your chosen topic which isarticulated in a thesis statement in your introductory paragraph. Furthermore, you are expected to analyze both the content and the formof the text and base your argument on evidence (citation and analysis) fromthe primary text and from secondary sources of scholarly criticism. Complete the exercise on pages 3-5 (section II of this handout) and bringit to your Workshop in Week 5. This exercise is designed to help youdevelop a thesis statement which expresses the argument you will make aboutyour chosen topic and which includes of analysis of both the content andthe form of the text. Note: you may decide to change your thesisstatement, topic, or chosen text after this workshop. The exercise isdesigned to help start you thinking what you might write about, which mightchange as you work through it. Be prepared to peer-review your thesis statement in class. After theexercise is a list of peer-review questions (section III), followed by anappendix of materials (section IV) that can give you further guidance indeveloping a thesis statement. I What is a Thesis Statement?If your assignment asks you to take a position ordevelop a claim about a subject, you need to convey that position or claimin a thesis statement near the beginning of your draft. When an assignment asks you to analyze, to interpret, to compare andcontrast, to demonstrate cause and effect, or to take a stand on an issue,it is likely that you are being asked to develop a thesis and to support itpersuasively. A thesis statement . Tells the reader how you will interpret the significance of the subject matter under discussion. . Is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper. . Directly answers the question asked of you. A thesis is an interpretation of a topic or subject, not the subject itself. The subject, or topic, of an essay might be 19th-century gender roles or Alice in Wonderland; a thesis must then offer a way to understand gender roles or the novel. . Makes a claim-an argument- that others might dispute. . Is usually a single sentence near the end of your first paragraph that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation. The conclusion usually reiterates the thesis statement and summarizes how you have demonstrated its truth. Some Caveats and Examples:. An effective thesis cannot be answered with a simple yes or no. A thesis is not a topic; nor is it a fact; nor is it an opinion. Reasons for the fall of communism is a topic. Communism collapsed in Eastern Europe is a fact known by educated people. The fall of communism is the best thing that ever happened in Europe is an opinion. (Superlatives like the best almost always lead to trouble. Its impossible to weigh every thing that ever happened in Europe. And what about the fall of Hitler? Couldnt that be the best thing?). A good thesis has two parts. It should tell what you plan to argue, and it should telegraph how you plan to argue-that is, what particular support for your claim is going where in your essay. . A thesis is never a question. Readers of academic essays expect to have questions discussed, explored, or even answered. A question (Why did communism collapse in Eastern Europe?) is not an argument, and without an argument, a thesis is dead in the water. . A thesis is never a list. For political, economic, social and cultural reasons, communism collapsed in Eastern Europe does a good job of telegraphing the reader what to expect in the essay-a section about political reasons, a section about economic reasons, a section about social reasons, and a section about cultural reasons. However, political, economic, social and cultural reasons are pretty much the only possible reasons why communism could collapse. This sentence lacks tension and doesnt advance an argument. Everyone knows that politics, economics, and culture are important. . A thesis should never be vague, combative or confrontational. An ineffective thesis would be, Communism collapsed in Eastern Europe because communism is evil. This is hard to argue (evil from whose perspective? what does evil mean?) and it is likely to mark you as moralistic and judgmental rather than rational and thorough. It also may spark a defensive reaction from readers sympathetic to communism. If readers strongly disagree with you right off the bat, they may stop reading. . An effective thesis has a definable, arguable claim. While cultural forces contributed to the collapse of communism in Eastern Europe, the disintegration of economies played the key role in driving its decline is an effective thesis sentence that telegraphs, so that the reader expects the essay to have a section about cultural forces and another about the disintegration of economies. This thesis makes a definite, arguable claim: that the disintegration of economies played a more important role than cultural forces in defeating communism in Eastern Europe. The reader would react to this statement by thinking, Perhaps what the author says is true, but I am not convinced. I want to read further to see how the author argues this claim.. A thesis should be as clear and specific as possible. Avoid overused, general terms and abstractions. For example, Communism collapsed in Eastern Europe because of the ruling elites inability to address the economic concerns of the people is more powerf ul than Communism collapsed due to societal discontent.. Anticipate the counter-arguments. Once you have a working thesis, you should think about what might be said against it. This will help you to refine your thesis, and it will also make you think of the arguments that youll need to refute later on in your essay. (Every argument has a counter-argument. If yours doesnt, then its not an argument-it may be a fact, or an opinion, but it is not an argument.)|Michael Dukakis lost the 1988 presidential election||because he failed to campaign vigorously after the ||Democratic National Convention. |. This statement is on its way to being a thesis. However, it is too easy to imagine possible counter- arguments. For example, a political observer might believe that Dukakis lost because he suffered from a soft-on-crime image. If you complicate your thesis by anticipating the counter-argument, youll strengthen your argument, as shown in the sentence below. |While Dukakis soft-on-crime image hurt his||chances in the 1988 election, his failure to ||campaign vigorously after the Democratic National ||Convention bore a greater responsibility for his||defeat. |II WORKSHOP EXERCISE: UNDERSTANDING THE TOPIC AND DEVELOPING A THESISSTATEMENTWrite down your chosen topic and any questions you may have about it: Analyze the role, reliability, and impact of first person narration in the text. Write down a) which text you plan to use b) and loosely, how you mightrelate it to the topic:a) Jane Eyre b)Firstly, because its a first person narration (obviously)and secondly because it was published as an actual biography edited byBronte (hidden behind her pseudonym). Research: What other knowledge (context, formal analysis, secondarycriticism etc.) will you need to strengthen your argument? What sort ofscholarly criticism on what themes or areas or texts do you need to lookfor?Consulting Hazarding Confidences by Lisa Stornlieb and/or any other textconcerning narrative (and first persona narration) criticism could be agood source. Analyzing the text and critically evaluating what Jane saysshould be helpful too. Identify the two parts of the thesis:1) What do you plan to argue about the text:Is Jane a reliable narrator or is she omitting something/ altering thetruth? Was this done on purpose or did Bronte realize she put too much ofher own personality into the character?2) Telegraph how you will argue that in the essay (what evidence, whichchapters etc. will you look at? How will you organize the order ofevidence: represent this in your statement) How does the subject relate tothe form of the novel in what you are arguing?-The essay will analyze the way Jane tells the story of her life to thereader , carefully looking at particular sentences and phrases in chapters1, 14, 38, etc Nuclear Arms EssayWHAT IS A WORKING THESIS SENTENCE?Lets take a minute to define this term. A thesis sentence, as weve said,is a kind of contract between you and your reader. It asserts, controls,and structures your argument for your readers ease. A working thesissentence, on the other hand, is a sentence that you compose in order tomake the work of writing easier. Its a sentence that asserts, controls,and structures the argument for you. The working thesis need not be eloquent. In fact, it can be quiteclunky, declaring your argument and then clumsily listing your supportingpoints. Not to worry: youll be revising your thesis, and often more thanonce. Remember that, as you write, you are bound to come up with new ideasand observations that youd like to incorporate into your paper. Every timeyou make a new discovery, your thesis sentence will have to be revised. Sometimes youll find that youre stuck in your writing. You may need toreturn to your thesis. Perhaps you havent clearly defined an importantterm or condition in your thesis? Maybe thats why you find yourself unableto progress beyond a certain point in your argument?Revising your working thesis at this juncture could help you toclarify for yourself the direction of your argument. Dont be afraid torevise! In fact, the most important quality of a working thesis sentence isits flexibility. A working thesis needs to keep up with your thinking. Itneeds to accommodate what you learn as you go along. Revising the Working ThesisLets return now to our in-progress thesis: In Xs novel, the charactersseemingly insignificant use of lipstick in fact points to one of thenovels larger themes: the masking and unmasking of the self. Perhaps thisthesis served you well as you were writing the first couple of pages ofyour paper, but now that you are into the meat of the matter, you arestuck. How, exactly, is the writer using lipstick and masks to revealcharacter? And what, precisely, is his point in doing so?Its at this juncture that youll probably return to your thesis anddiscover a) what it doesnt say, and b) what it needs to say. Weve alreadydetermined that the sentence doesnt really address the most arguable andinteresting aspect of this argument. Now its time to ask yourself whythis hasnt been addressed. Perhaps you, the writer, havent yetarticulated this part of the argument for yourself? Is this why the thesis(and with it, the paper) seems to trail off?At this point you should stop dr afting the paper and return to thetext. Read a bit. Brainstorm a bit. Write another discovery draft. Read abit more. Here is something interesting. Youve found a passage in whichthe writer talks about how the lipstick left behind on a lovers shirtdrew a map for his wife into the dark lands of his infidelities. Andyouve found another passage in which the jilted lovers bright orangelipstick was like a road sign, guiding her betrayer to the heart of herpain. In these two passages you see the writer addressing another functionof lipstick: that women use it to draw a kind of map. You look for otherlipstick examples that might shed more light on the idea of mapping, andyou find them. Even better, you discover that all of these examples havesomething to do with betrayal, guilt, and shame. In the end, you concludethat lipstick is not being used in this novel just to mask and unmask. Women also use lipstick to map. The two are in fact linked:1. Lipstick masks by concealing real feelings (most often feelings of betrayal, guilt, and shame). 2. Lipstick masks, but in the process reveals or creates a new persona, one who overcomes the feelings of betrayal, guilt, and shame. 3. The author also uses the act of putting on lipstick as a metaphor for mapping. These maps might conceal that is, they might serve to detour the observer from discovering (or arriving at) the womans feelings of betrayal, or4. They might reveal. First, lipstick might draw a map to the truth about a betrayal, as they do for the betrayed wife in the novel. And second, lipstick might be seen as a tool with which a woman maps herself, drawing new borders, re-imagining her own inner landscapes, and re-routing her own destiny. This idea is very complicated. How do you make a thesis out of this?Your first try is bound to be clumsy. You need to find a way of puttingtogether all of your important ideas lipsticks, masks, maps, concealing,revealing, betrayal into one sentence. Lets try:While lipstick is used in Xs novel to conceal feelings of betrayal,it is also used to reveal the betrayal itself, in that lipstick bothmasks and maps betrayal, at first allowing women to hide themselves,but later providing them with the possibility to create new selves,and to re-route their lives. Does this sentence work?Revising Your Thesis For EloquenceClearly not. For one thing, it is simply too long. You are putting too muchinformation into one sentence. Sometimes writers fail to understand thattheir argument might best be expressed in a couple of sentences (with onesentence providing background information and the second serving as thethesis). Note the difference such a change would make:While lipstick is used in Xs novel to conceal feelings of betrayal, it isalso used to reveal the betrayal itself. Accordingly, lipstick both masksand maps betrayal in this novel, initially allowing women to hidethemselves, but later providing them with the possibility to create newselves, and to re-route their lives. Better? Sure, but it could be better still. You will, of course, wantto play with your thesis sentence until it is strong enough to present yourcomplex argument, and clear enough to guide your reader through your paper. But even more than this, you will want to write a thesis sentence thatevokes something in the reader. You will want to use language that has somepower; you will want to structure the sentence so that it has some oomph.Pay attention to diction, to syntax, to nuance, and to tone. Inshort, write a good sentence. Understand that you can revise the thesis sentence above in a number ofways. Ask yourself:. Is my argument clear?. Does it present the logic and the structure of my paper?. Does it emphasize the points I want to emphasize? Perhaps in the end you decide that the previous sentence seems to makemasking and mapping of equal importance to this paper. Youve decided thatmapping is the more original, stronger idea. So you revise once more, foremphasis. Consider this, then, our final thesis sentence (note how thecomplete argument now relies on the interaction between two introductorysentences and the thesis statement itself): While at first it might appear that lipstick is being used merely to hide the characters feelings of betrayal, a closer look reveals that its most essential use is actually to map the path to the betrayal itself. By using lipstick as the signposts, betrayal can be discovered and navigated. As a result, characters are able to re-draw the borders of their relationships, an d to re-route the course of their lives.

The New Angle On Cyber Bullying Argumentative Essay Topics Just Released

The New Angle On Cyber Bullying Argumentative Essay Topics Just Released The Foolproof Cyber Bullying Argumentative Essay Topics Strategy If you trust us your homework, we will certainly make it on the maximum level. Unfortunately, too many topics are overdone and have left students with no special ideas. The intent of assigning an essay to middle school students is to make awareness and permit them to develop writing skills. The Debate Over Cyber Bullying Argumentative Essay Topics It's possible for you to restate your argument, which is a rather common practice amongst essayists. Shouting on the roads and making rules isn't enough as their effective implementation is the actual success of the government to cope with the problem in actual sense. Either approach would introduce this issue in a fashion that enables a thesis statement to emerge. By all means, you may use specific language if it's a necessity for your topic. Cyber Bullying Argumentative Essay Topics - the St ory Inspiration to make your own advertising or media argumentative essay topics isn't really hard to discover. The most frequently encountered paper writing service that the bulk of our clients require is essay writing. If you decide on boring, bland or irrelevant topics, you aren't going to have an extremely prosperous paper. Since you may see, there's a plethora of different argumentative paper titles you are able to utilize. Argumentative essay is a sort of academic paper that demands profound understanding of analyzed problem and a huge collection of personal opinions and facts. As tempting as it might appear to skip past the extra info and go right to the list of persuasive essay topics, don't do it. Typically, it doesn't include references and quotes in it. Our crew of essay writers works with any types of academic papers for many decades. There are lots of perspectives to bullying. Particularly, legal punishment unique to the offence of cyberbullying should be ins tituted within the Criminal Code as it constitutes the exact same offences as that of bullying outside the digital world in the feeling it compromises the security of its victims. It's also harder to avoid bullying and punish abusers because they frequently stay anonymous. An individual would be to talk about the problem as a whole with evidence suggesting that cyberbullying is a true threat to a lot of adolescents. Hearsay, Deception and Cyber Bullying Argumentative Essay Topics To come across argumentative essay topics easy on various platforms, you will need to comprehend about the argumentative essay. Argumentative essay is about arguing and debating on a subject, which is debatable. Argumentative essay topics are so important since they are debatableand it's essential to at all times be critically contemplating the world around us. Moral argumentative essay topics are a few of the simplest to get carried away with. Locating good essay topics you could discuss effectively and create powerful argumentative essays is a difficult work. At times you might require some expert help with argumentative essay topics. Argumentative topics can be a number of the widest-reaching essay assignments on Earth. Recent argumentative essay topics that are related to society is going to do. Psychology can give a wealth of interesting matters to discuss. Relevant Topics that are related to your society will engage the reader in the finest possible method. Students rarely report being abused on the web, mostly since they realize that their parents and teachers wouldn't help them. What You Need to Do About Cyber Bullying Argumentative Essay Topics Before You Miss Your Chance In the event the paragraphs aren't well organized, you'll likely wind up with an essay that's confusing in place of persuasive and that's not what you would like! Furthermore, it's a superb notion to include topic sentences towards the s tart of paragraphs, in order to deliver a bit more clarity to your paper. When you've got a completed outline, you'll have a step-by-step guide that you're able to follow till you are done writing. It's important to understand that essay topics are just basic ideas that leave you pondering an idea that might be a huge deal to another person. Readers should understand what the problem is and what's at stake. After stating your thesis, you will want to explore the matter in depth in order for your reader will comprehend the issue fully. When you choose a topic, make certain you select a well-defined, controversial matter. Picking out the topic When you select your topic, make sure it's thought provoking and it has to catch the interest of the reader. When you are finished with your essay, you must not just check it for spelling and grammatical errors, but nevertheless, it also has to be checked for logical fallacies. In this kind of situation, it's more convenient to locate ready-made essays and use them as an example. Nowadays it's quite difficult to locate a trustworthy essay writing service. When it has to do with writing an argumentative essay, the main matter to do is to select a topic and an argument that you could really get behind.

Good Topics To Write A Research Paper

Good Topics To Write A Research PaperAre you looking for good topics to write a research paper? We will discuss some topic ideas and what they mean to the person who is writing the paper. Our intention is to help you find good topics to write a research paper. So, let's get started.Topics can be anything you want them to be. You can use your own life experiences, or that of others, as examples of topics that make good research papers. You can use words and concepts from previous examples that are related to your topic of choice, as well as even stories, poems, or excerpts from nonfiction books.This can be used as a way to see what might have happened if you had lived the life of someone else. It can also show you how others think and how they perceive situations, whether good or bad. So it is a good way to see how people think and how they respond to situations.Just because we all react the same way, does not mean that every person will think the same way as other people. Sometimes w e don't know what our peers or superiors will think. Often times what we do not understand is not always obvious to us. By using a more personal example or idea from a personal life can help readers better understand what you are trying to say.The purpose of an expository essay is to help others understand what is being said. By using a personal example, you can help your reader see why you have chosen this particular story or this particular piece of information. One of the great benefits of using a personal example is that it can help readers see why you think or feel that way about something. It is a great way to help others connect the dots, and if done correctly, can lead to personal understanding.The common theme to all of these examples is that you want to gain understanding by people about the things you are writing about. Most of the time this is done by providing examples and information that can explain a problem. Whether this is a problem related to something in your lif e or a problem you are having with someone else, you can learn a lot by putting yourself in the shoes of the person in a situation that may be causing you stress or problems.A common example of this is if someone is having difficulty learning to speak English. It may seem like a daunting task at first, but by simply doing exercises such as 'Learn English' online, you can start learning from the comfort of your own home. Other online resources, such as audio resources, may also be helpful in helping you with the process.So there are a number of good topics to write a research paper about. These can include; family, health, environment, religion, education, and many others. So, next time you are writing a paper for school or just plain fun, try using a personal example. You will be surprised at how it can help you relate to others and be able to relate your paper to other people's needs and problems.

Eco-Political Essay Topics

Eco-Political Essay TopicsThe scope and nature of environmental politics essays vary. The different types of topics that students should consider for their essay are discussed in the following paragraphs. These topics should be selected on the basis of different considerations such as the level of awareness of the student on environmental issues, the level of proficiency and professionalism on environmental subjects.The main topic of environmental issues usually encompasses ecological, the biological and social aspects of the environment. Other issues include environmentalism, traditional values, non-systematic and deliberate acts, sustainable development, effective management of resources, consumption and waste management, labor laws, etc. These topics should cover all aspects of the contemporary environmental issues of the world. They include the collection, distribution, processing, management, preservation, and disposal of wastes, natural resources, pollution, etc. It is only thr ough these discussions that students will know how to deal with all the environmental issues.There are various groups that take an interest in the issues of the world. These groups include population control, voluntary campaigns, political groups, environmental awareness, public health, etc. Each group has their own perspective and motives and they should be brought under the environmental politics essay topics to make them understand the bigger picture.Other factors that influence the selection of environmental issues include, but not limited to, global warming, water scarcity, animal rights, political pressure groups, environmental awareness, educational strategies, and much more. This is the reason why students need to consider the different factors at their respective stage of education. This enables them to change the perspective of the environment problems by knowing the importance of each factor.Students are taught about various ideas regarding environmental issues, which may make it difficult for them to see the big picture. They are taught by the teachers or professors regarding the issues of the environment and there is no need for them to write for their own benefit as it is required by the government. The entire planning of environmental issues should be from a wide perspective, to reach the present situation.Environmental politics are considered to be one of the most important areas of human knowledge that changes everyday. Today, students have to face the problems of environmental issues and it is essential for them to prepare a piece of work of the same on environmental issues. When the university assignments are divided to different sections, it will encourage students to focus on each section of the paper.Students should plan and write for one major theme for their paper that will ensure they get the most out of their paper. This can be achieved by creating a large number of topics, by adding color to the essay, and by keeping the topic fresh for the whole paper. All these ideas will help students produce a better essay that will make them more competitive.

Developing a Sixth Grade Sample Essay

Developing a Sixth Grade Sample EssayWriting a sixth grade sample essay is not that difficult, but it can be a challenge for some students. Because the writing skills are so important in this year's exams, having a good one down before you begin your exams can have a big impact on how well you do.One of the most popular methods of developing this is to take the term paper and use it as a starting point. Although the examples given in the samples may vary, you can always use them as your jumping off point. This can help you stay focused on the most important elements of the writing exercise. Whether you decide to use one example or more, the fact is that the more samples you take the easier it will be to make sense of what you have written.Many times when students try to develop a sample essay, they are surprised at the level of detail that they need to spend on it. Although it is tempting to just copy and paste the examples, it can be very time consuming if you do not write a lot of sentences.The reason you have to spend so much time on it is because the more words you put in front of a reader, the more likely he or she is to understand what you are trying to say. Therefore, you should take every opportunity you can to write a good sentence. If you spend too much time on it, it will probably turn into a full sentence.Another great example for sixth graders is to use the cover letter you received. In this case, all you will need to do is to ensure that you list out all the points you want to talk about.A seventh grade sample essay could be any type of story or research. It can be using real people as examples, anything that you can write about. This can help you concentrate on the big issues that you will need to include.As long as you use a sample essay for every subject, it can help you focus your efforts and stay focused on the important parts of your assignment. A good sixth grade sample essay can make you a better writer. So even if you have not taken a wri ting class before, you will be able to develop a good essay for your exam.

U.S. Steel Tariffs free essay sample

An opinion essay defending U.S. Steel tariffs recently imposed by the Bush administration on imported steel. This paper explains the U.S. Steel tariffs and when and why they were put in place. It presents an argument defending the tariffs, and discusses how these tariffs impact international business and world wide relations for the United States. On March 5, 2002, the Bush administration imposed a 30 percent tariff on steel imports over the next three years. The tariffs exclude members of the North American Free Trade Agreement, including Canada and Mexico. Imports from developing nations that account for less than 3 percent of the total for individual steel product lines are also excluded. Duties ranging from 8 percent to 30 percent took effect on March 20, 2002. The tariffs cover flat-rolled steel and other steel product imports from countries including Brazil, South Korea, Japan, Russia, Germany, Turkey, France, China, Australia, and the Netherlands and will remain in place for three years (Bush 2002). We will write a custom essay sample on U.S. Steel Tariffs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page President Bush faced few alternatives to save the nations beleaguered steel industry. United States trade representative, Robert Zoellick, expressed that the American steel industry was basically up against the wall and that Bushs actions would restore the strength and profitability of the industry. Approximately thirty-one steel companies have filed for bankruptcy since 1998, the year of the Asian financial crisis that prompted a flood of cheap steel into the United States, causing steel prices to tumble to 20 year lows. The Bush administration defended import restrictions as an effort to eliminate some of the 200 million tons of global excess steel-making capacity (Bush 2002). Originally demanding 40 percent tariffs over four years, the U.S. steel makers seem content with the imposed 30 percent over three years. The Bush administration faced strong political pressure to protect the industry from the crushing effects of imports from the political battleground states such as Penn sylvania, Ohio and Illinois (Bush 2002).

An Outline Marketing Plan for Cinnamon Lake View Hotel Essays

An Outline Marketing Plan for Cinnamon Lake View Hotel Essays An Outline Marketing Plan for Cinnamon Lake View Hotel Paper An Outline Marketing Plan for Cinnamon Lake View Hotel Paper Executive Summary John Keels Hotels (KOHL), a 92. 69% owned subsidiary of conglomerate John Keels Holdings OAK) that reported a net profit of RSI. 14. MN in the third quarter of 2009 (compared too net loss of RSI. 91. MN in Q). To serve our clients better, we embarked on an innovative re branding and re positioning strategy by launching two indigenous brands Cinnamon Hotels Resorts and Cay Hotels Resorts. Cinnamon Hotels Resorts, an exclusive franchise, is the foremost of its class while Cay Hotels and Resorts, an experience-based value proposition, is setting a new rend in the region offering travelers a diverse range of travel experiences based on adventure, history, culture and nature. Trans Asia hotel was recently acquired by KOHL and has suspended operations from 1 5th May 2009 in order to carry out a refurbishment and repair. Upon completion, the hotel would be re-branded and launched as Cinnamon Lakeside, Colombo. Cinnamon Lakeside will revolve around the panoramic view of the Iberia Lake, a view which is unique to this property and one that offers endless possibilities. We are investing RSI. 500 million in the refurbishment ND re-branding of the hotel, which will ensure that the hotel provides the service and quality that guests expect from all Cinnamon Hotels This document is an outline strategic marketing plan targeting the re-branding of this new acquisition in order to ideally position it in this future growth market. Situation Analysis With the return of peace supported by strategic marketing plans, tourism in Sir Lankan, with its unique product offerings is well positioned to be one of the thrust sectors of the Sir Lankan economy in the foreseeable future. Total tourist arrivals in 2008 were 438,475 persons, only Just ahead of the total arrivals figure of 407,230 persons in 1982, the year before the North-East conflict escalated. With the resolution of the North-East conflict, Sir Lankan finally has the opportunity to realism its undeniable potential in tourism, and with an improved marketing effort and investment in infrastructure, we believe that the countrys tourism industry can deliver on its promise in the longer term. The Mission To strive for perfection when providing guest experiences that exceed expectations ND be recognized as an emerging regional leader in Hospitality, through the discovery of quality service propositions, supported by superior performance from our people and technology, whilst nurturing values on responsible tourism and providing a sustainable future for all stakeholders. Marketing Objectives Market Needs The Cinnamon Lake View offers value and benefits to our clients, over and above the standard with our facilities and affordable rates. We seek to provide our guests with an exemplary personal service, and level of recognition that they have come to rely pond when staying at a Cinnamon branded hotel. We provide our guests with a luxurious, relaxed environment Walton wanly to conduct tenet Dustless. An environment which they cannot find at our more impersonal competitors. Our guests need to know that they can develop a relationship with the hotel that will ensure efficiency, value for their money and reliability in supplying them with the support they need, when they need it. The Market Our key clients are contracted corporate clients originating from both international and domestic markets as well as tourists visiting Sir Lankan for its unique scenic tatty and sandy beaches. The strategic location of the property overlooking the Iberia Lake in the heart of Colombo city is key to its success in these areas due to the proximity of the Exhibition Halls, Shopping Centers and other locations such as Art Galleries and Museums. Key to our business success is the level of customer loyalty and repeat business we receive on an annual basis. We offer our guests the most up- to-date technical business facilities, both inside the rooms and within the hotels conference facilities. Service Offering Service: high-quality facilities accompanied by exemplary personal service, fractionated from competition in line with the overall brand strategy has proven to be a successful approach generating high levels of repeat business. Positioning The Cinnamon Lake View is positioned as a five star, business travelers hotel, strategically located and offering a high level of personal service. Our focus is on offering our guests added value and differentiating ourselves in our levels of personal service. We provide a quality hotel experience where guests are valued, respected and their business is truly appreciated. Marketing Strategies The Marketing Mix Service High-quality facilities accompanied by exemplary personal service, differentiated from competition, in line with the overall brand strategy has proven to be a successful approach generating high levels of repeat business. Price Pricing strategy has been consistent with the differentiation objective, to provide added value for a reasonable rate as opposed to discounting and devaluing our products and services. Place Service information is provided to the guest via personal selling, direct marketing, advertising and Internet based Inbound Marketing. Delivery channels include travel gents, international reservations systems and our own Web Site. Promotion Primary focus has been on mass communication via print ads in trade publications and on the Internet, direct mail campaigns to existing and prospective clients and personal selling in the local market. Personal selling provides the means to develop relationships within the local community and generate high levels of corporate activity through the business community. Public relations plays an important role in ten marketing mix, presenting ten note as a supportive memoir AT ten community ND participating in significant local events to assist in developing ongoing cooperation, assures repeat business and good working relationships. Competition All other five star hotels, especially those located in the greater Colombo area, and Serviced Apartments do compete for the same corporate business sectors. Direct Competition * Hilton, Colombo: 5 star city hotel, room rates approximately 10% higher than Cinnamon Lake View, older facilities. * Hotel Gaillardia, Colombo: 5 star city hotel, room rates approximately 10% higher than Cinnamon Lake View, facility refurbished round four years ago. * Gale Face Hotel, Colombo: 4 star city hotel, room rates cheaper than Cinnamon Lake View, older facilities. * Creates Residencies, Colombo: Luxury furnished apartments, daily rates 15% higher than Cinnamon Lake View double deluxe rates. They are usually rented on a monthly basis by third party owners. These properties offer similar facilities, although somewhat less focused on business needs, and incorporate more leisure facilities than we currently provide. Indirect Competition Cinnamon Lake Views indirect competition is distance meetings in the corporate world. The more companies decide to conduct meeting over the phone, using web conferencing technology, and video phone technology, the less business people travel and the more it affects Cinnamon Lake View Hotel. Cinnamon Lake View has to keep abreast of all new distance meeting technology, and continue to reinforce with clients that there is no better way to do business then face to face. Strategy Pyramid Marketing Strategy in a Nutshell Our marketing strategys objective is to communicate the unique set of services that we offer to discerning hotel guests. We attempt to direct the focus of our guests to he issues of quality and value for the money as opposed to simply the bottom line costs associated with their stay. Our marketing strategy will allow us to communicate our brand values, develop close working relationships with our customers and suppliers and to identify the needs of our guests in an effective manner. Continued differentiation and growth are two goals we have set for ourselves. Growth will take place by targeting new areas of business within both local and national communities. Our value proposition is that Cinnamon Lake View offers the best, most personalized service for the corporate traveler. We include business essentials in every room, such as a nice desk, internet connection, wireless access, and provide easy to access meeting rooms with all audio-visual and technology needs as well as catering for longer meetings. Cost / Expenses Guidelines Note: The values and personnel names are assumed and not actual. Implementation Guidelines Our marketing expense is structured to reflect the corporate strategy differentiation. Quarterly travel trade publications and interim monthly press ads communicate our message to Key corporate clients In one AT our most gallants target markets Monthly Internet advertising expenses include banner ads, and strategic links with car hire, airline and destination management companies websites to drive business to the hotel. Direct mail activity builds our targeted customer database, not only in terms of improving the quality of the data we currently hold, but on increasing the size of the database with prospective customer information. Inbound marketing activities utilizing the Web Site (SEE) and Social Media Sites (Twitter, Backbone) ensures that our clients can easily find us when searching for quality business accommodation. Social Media Sites also allow us to give a personalized service to our customers via one-to-one interaction. Public relations expenses cover PR events, participation at local functions and sponsorship funds. Overall, the percentage of total revenue required to support the marketing expense is considered a moderate amount. Evaluation and Control Mechanisms All figures will be monitored on an ongoing basis in relation to projections versus actual, and the ongoing plan will be altered or manipulated as necessary in order to react to and, wherever possible, anticipate external changes to the environment. Annual results will be evaluated at the General Managers meeting where the structure of the plan for the approaching year will also be established. Our marketing plan is structured to enable us to achieve the strategic goals we have set for ourselves, in terms of increasing overall revenue as a result of differentiating our products and services from the competition. Our marketing team will ensure that the plan is implemented to the best of their ability and with the highest levels of efficiency and accuracy. References * Colombo Stock Exchange Data Library * Sir Lankan Tourist Bureau * Annual Report, John Keels Hotels